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Market research objectives

Small business entrepreneurs often face a lot of questions such as who would become our customers, what product features are important, how much customers would be willing to pay for a new product or service. To address these questions you may decide to organise a whiteboard session to leverage expertise of your cross-functional team and brainstorm business activities required to develop and grow new lines of business. The result of this session may be various mind maps and flowcharts. However, there would likely be a number of assumptions requiring validation. You may make predictions about your customer demographics, about product…

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Pros and Cons of Printing in China

Over the last few years I talked to many customers who planned to reduce their printing budgets and searched for cost effective printers. In the past two decades China has been a destination for manufacturing of various goods including consumer electronics and clothing. Offset printing in China has also grown significantly over the past decade. Nowadays companies in North America, Europe and Australia offshore their book printing and brochure printing to China. We performed costs analysis of leading trade printers in Australia and China and listed several advantages of offshore printing in China. Significant (>200%) cost savings on offset printing…

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